Yes — Dairymilk buttons is ultra-processed.
Classified as UPF because the ingredients include industrial additives and processed ingredients: emulsifier (E442) and unspecified flavourings, as well as refined vegetable fats including palm oil, which are markers of ultra-processing under NOVA.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other chocolate & sweets Nomi has checked — these ones aren't ultra-processed.
Yoyos Apple
Bear, Bear Nibbles
Not UPF
Hazelnut Crunch Truffles
Booja-Booja
Not UPF
Montezuma Splotch Butterscotch milk chocolate
Montezuma's
Not UPF
Organic Dark Chocolate Belgian Thins
Kirkland
Not UPF
Pure Fruit Paws Raspberry & Blueberry
Bear
Not UPF
Rotterdam sport e te fondente
Ritter
Not UPF
Chocolate
Waitrose
Not UPF
Cioccolato fondente 86%
ICAM, Vanini
Not UPF
Eight chocalte salted caramel Truffles
Booja Booja
Not UPF
Giant YoYo
BEAR
Not UPF
Yes — Dairymilk buttons by Cadbury is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as UPF because the ingredients include industrial additives and processed ingredients: emulsifier (E442) and unspecified flavourings, as well as refined vegetable fats including palm oil, which are markers of ultra-processing under NOVA.
Nomi flags 3 ingredients in Dairymilk buttons as ultra-processed markers: vegetable fats (palm, shea), emulsifier (e442), flavourings. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Milk Chocolate Buttons 38% by Montezuma, single origin milk chocolate by Marks & Spencer, Milk Single Origin Chocolate by Waitrose. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.