Nomi
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Yes — Happy Cow is ultra-processed.
The product is ultra-processed because it contains emulsifier (soya lecithins) and added flavouring, which are industrial additives used to modify texture and taste according to the NOVA classification.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other chocolate & sweets Nomi has checked — these ones aren't ultra-processed.
Dark Chocolate
Lindt
Not UPF
Fine Dark Cocoa Powder
Dr. Oetker
Not UPF
Giant buttons
Montezuma’s
Not UPF
fruit splits raspberry & pineapple
bear
Not UPF
Cocoa
Food Thoughts
Not UPF
Pure fruit yoyo raspberry
Bear, Bear Nibbles
Not UPF
Yoyos pásky s příchutí manga
Bear
Not UPF
Dark 75% madagascar ginger & turmeric
Waitrose
Not UPF
Fruit rolls
Bear
Not UPF
Dark chocolate
By sainsbury's
Not UPF
Yes — Happy Cow by Milka,Mondelez is ultra-processed, so it counts as a UPF (ultra-processed food). The product is ultra-processed because it contains emulsifier (soya lecithins) and added flavouring, which are industrial additives used to modify texture and taste according to the NOVA classification.
Nomi flags one ingredient in Happy Cow as an ultra-processed marker: soy lecithin. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Dark milk chocolate by Tesco, single origin milk chocolate by Marks & Spencer, Milk Single Origin Chocolate by Waitrose. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.
