Nature Valley

Nature Valley Crunchy Oats & Honey

Barcode 8410076600790

Yes — Nature Valley Crunchy Oats & Honey is ultra-processed.

The product is classified as UPF because it contains the additive emulsifier (lecithins), which is an industrially processed ingredient used to modify texture and stability. Under the instructions, any presence of such emulsifiers makes the food ultra-processed. Other ingredients like sugar and molasses are allowed as basic or traditional sweeteners, and basic vegetable oils are not UPF on their own, but the emulsifier is sufficient to classify the overall product as UPF.

Ingredients

1 ultra-processed marker

OK

whole grain rolled oats (60%)
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
OK

vegetable oils (sunflower, rapeseed in varying proportions)
OK

honey

A natural sweet, viscous liquid produced by bees from floral nectar; commonly used as a sweetener.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
OK

molasses

A thick, dark syrup produced during sugar refining, rich in flavor and used in baking and cooking.
UPF

lecithin (emulsifier)

Emulsifier derived from plant or animal sources used to stabilize mixtures in foods.
OK

sodium bicarbonate (baking soda)

A leavening agent that releases carbon dioxide when reacting with an acid in baking; commonly used in doughs and baked goods.

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Common questions about Nature Valley Crunchy Oats & Honey

Is Nature Valley Crunchy Oats & Honey ultra-processed?

Yes — Nature Valley Crunchy Oats & Honey by Nature Valley is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as UPF because it contains the additive emulsifier (lecithins), which is an industrially processed ingredient used to modify texture and stability. Under the instructions, any presence of such emulsifiers makes the food ultra-processed. Other ingredients like sugar and molasses are allowed as basic or traditional sweeteners, and basic vegetable oils are not UPF on their own, but the emulsifier is sufficient to classify the overall product as UPF.

Which ingredients in Nature Valley Crunchy Oats & Honey are ultra-processed?

Nomi flags one ingredient in Nature Valley Crunchy Oats & Honey as an ultra-processed marker: lecithin (emulsifier). See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.