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Yes — Crunchy Oats Chocolate is ultra-processed.
The product is classified as ultra-processed because it contains several industrial additives and processed ingredients, including emulsifiers (soy lecithin, sunflower lecithin) and natural flavouring/natural vanilla flavouring. These additives are hallmark features of ultra-processed foods according to NOVA. The presence of refined sugar also indicates a higher level of processing, though on its own it would not classify the product as UPF.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
SUPER SMOOTH PORRIDGE
TESCO
Not UPF
Penne Rigate Nudeln
Combino
Not UPF
Plain Wheats
Kellogg's
Not UPF
quaker original
Quaker
Not UPF
Low Sugar Grain-free granola
The Paleo Foods Co
Not UPF
Bitesize Wheat Shreds
Harvest Morn
Not UPF
Oats
Mornflake
Not UPF
organic fruits & seeds muesli
alara
Not UPF
Pecan & Almond Grain-Free Granola
The Paleo Foods Co.
Not UPF
Swiss style muesli
Alpen
Not UPF
Yes — Crunchy Oats Chocolate by Nature Valley is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains several industrial additives and processed ingredients, including emulsifiers (soy lecithin, sunflower lecithin) and natural flavouring/natural vanilla flavouring. These additives are hallmark features of ultra-processed foods according to NOVA. The presence of refined sugar also indicates a higher level of processing, though on its own it would not classify the product as UPF.
Nomi flags 2 ingredients in Crunchy Oats Chocolate as ultra-processed markers: sunflower lecithin, natural flavouring. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Apple & Raisin Oat Bars by deliciously ella, Peanut Butter Oat Bars by Deliciously Ella, Apple & Cinnamon Peanut Butter Stuffed Oat Bar by Pip & Nut. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.