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Yes — Crunchy Oats Chocolate is ultra-processed.
The product is classified as ultra-processed because it contains several industrial additives and processed ingredients, including emulsifiers (soy lecithin, sunflower lecithin) and natural flavouring/natural vanilla flavouring. These additives are hallmark features of ultra-processed foods according to NOVA. The presence of refined sugar also indicates a higher level of processing, though on its own it would not classify the product as UPF.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
Ultimate Granola Økologisk, 400 g
Handelshuset Hette AS
Not UPF
Protein Peanuts & Dark Chocolate
Eat Natural
Not UPF
Bite size wheat shreds
Harvest Morn, Aldi
Not UPF
Creamy superfast oats
Mornflake
Not UPF
SUPER SMOOTH PORRIDGE
TESCO
Not UPF
quaker original
Quaker
Not UPF
Penne Rigate Nudeln
Combino
Not UPF
Plain Wheats
Kellogg's
Not UPF
Low Sugar Grain-free granola
The Paleo Foods Co
Not UPF
Bitesize Wheat Shreds
Harvest Morn
Not UPF
Yes — Crunchy Oats Chocolate by Nature Valley is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains several industrial additives and processed ingredients, including emulsifiers (soy lecithin, sunflower lecithin) and natural flavouring/natural vanilla flavouring. These additives are hallmark features of ultra-processed foods according to NOVA. The presence of refined sugar also indicates a higher level of processing, though on its own it would not classify the product as UPF.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.