Nomi
UPF Food Scanner
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Yes — Crunchy is ultra-processed.
Not a great choice for everyday.
This product is ultra-processed because it contains the pre-identified UPF ingredient natural flavouring (arôme naturel). It also contains lecithins, an emulsifier and industrially extracted additive, which contributes to the UPF classification. The oats, sugar, sunflower and rapeseed oils, fruit pieces, honey, fruit purée, salt, molasses, and sodium bicarbonate are not individually decisive under the specified criteria.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
So Simple Original Family Pack Porridge
Quaker
Not UPF
Puffed Wheat
By sainsbury's
Not UPF
Shredded Wheat 16s imp
Nestlé
Not UPF
Ultimate Granola Økologisk, 400 g
Handelshuset Hette AS
Not UPF
Protein Peanuts & Dark Chocolate
Eat Natural
Not UPF
Bite size wheat shreds
Harvest Morn, Aldi
Not UPF
Creamy superfast oats
Mornflake
Not UPF
SUPER SMOOTH PORRIDGE
TESCO
Not UPF
quaker original
Quaker
Not UPF
Penne Rigate Nudeln
Combino
Not UPF
Yes — Crunchy by Nature Valley is ultra-processed, so it counts as a UPF (ultra-processed food). This product is ultra-processed because it contains the pre-identified UPF ingredient natural flavouring (arôme naturel). It also contains lecithins, an emulsifier and industrially extracted additive, which contributes to the UPF classification. The oats, sugar, sunflower and rapeseed oils, fruit pieces, honey, fruit purée, salt, molasses, and sodium bicarbonate are not individually decisive under the specified criteria.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.