Yes — Cheerios Multigrain is ultra-processed.
The product is classified as ultra-processed because it contains industrial ingredients and additives such as invert sugar syrup (an industrially processed sugar syrup) and caramelised sugar syrup, as well as added colours (annatto norbixin, carotene) and antioxidant (tocopherols). According to NOVA, the presence of such industrial formulations and cosmetic additives makes the product an ultra-processed food.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
SUPER SMOOTH PORRIDGE
TESCO
Not UPF
Penne Rigate Nudeln
Combino
Not UPF
Plain Wheats
Kellogg's
Not UPF
quaker original
Quaker
Not UPF
Low Sugar Grain-free granola
The Paleo Foods Co
Not UPF
Bitesize Wheat Shreds
Harvest Morn
Not UPF
Oats
Mornflake
Not UPF
organic fruits & seeds muesli
alara
Not UPF
Pecan & Almond Grain-Free Granola
The Paleo Foods Co.
Not UPF
Swiss style muesli
Alpen
Not UPF
Yes — Cheerios Multigrain by Nestlé is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains industrial ingredients and additives such as invert sugar syrup (an industrially processed sugar syrup) and caramelised sugar syrup, as well as added colours (annatto norbixin, carotene) and antioxidant (tocopherols). According to NOVA, the presence of such industrial formulations and cosmetic additives makes the product an ultra-processed food.
Nomi flags 3 ingredients in Cheerios Multigrain as ultra-processed markers: invert sugar syrup, caramelised sugar syrup, tocopherols (vitamin e). See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including supergrain hoops by Doves Farm Foods. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.