Nestlé

Blue Riband Hazelnut

Barcode 8445291097582

Yes — Blue Riband Hazelnut is ultra-processed.

The ingredient list is valid. This product is classified as ultra-processed (UPF) because it contains industrial ingredients and additives, including vegetable fats (palm, shea), emulsifier (lecithins), and flavourings. Palm-based vegetable fats are highly refined industrial fats, while emulsifiers and unspecified flavourings are characteristic cosmetic additives used to modify texture and taste in ultra-processed foods. The presence of these UPF ingredients is sufficient to classify the overall product as UPF under the NOVA system, even though it also contains some basic ingredients like sugar, wheat flour, and milk powders.

Ingredients

3 ultra-processed markers

OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
OK

wheat flour

Ground wheat used as a basic baking ingredient; simple, minimally processed cereal product.
UPF

vegetable fats (palm, shea)

A blend of tropical vegetable fats, commonly used for baking and confectionery applications; includes palm oil and shea fat.
OK

cocoa butter

A fat extracted from cocoa beans, used in chocolate, cosmetics, and baking as a fat component.
OK

whey powder product (_milk_)
OK

whole _milk_ powder
OK

cocoa mass

Ground or melted cocoa beans; pure cocoa solids used for chocolate making.
OK

_hazelnuts_ (1%)
OK

fat-reduced cocoa powder

Cocoa powder with reduced fat content, produced by removing part of the fat from cocoa beans. Used to provide chocolate flavor with less fat.
OK

skimmed milk powder

Dehydrated milk with fat removed, used as a dairy ingredient in foods and beverages.
UPF

lecithin (emulsifier)

Emulsifier derived from plant or animal sources used to stabilize mixtures in foods.
OK

sodium bicarbonate (baking soda)

A leavening agent that releases carbon dioxide when reacting with an acid in baking; commonly used in doughs and baked goods.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
UPF

flavourings

Flavourings are additives that are used to enhance or impart flavor to food products. They are considered ultra-processed as they are synthetic or natural substances that are typically extracted, isolated, or synthesized for their flavor properties.

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Common questions about Blue Riband Hazelnut

Is Blue Riband Hazelnut ultra-processed?

Yes — Blue Riband Hazelnut by Nestlé is ultra-processed, so it counts as a UPF (ultra-processed food). The ingredient list is valid. This product is classified as ultra-processed (UPF) because it contains industrial ingredients and additives, including vegetable fats (palm, shea), emulsifier (lecithins), and flavourings. Palm-based vegetable fats are highly refined industrial fats, while emulsifiers and unspecified flavourings are characteristic cosmetic additives used to modify texture and taste in ultra-processed foods. The presence of these UPF ingredients is sufficient to classify the overall product as UPF under the NOVA system, even though it also contains some basic ingredients like sugar, wheat flour, and milk powders.

Which ingredients in Blue Riband Hazelnut are ultra-processed?

Nomi flags 3 ingredients in Blue Riband Hazelnut as ultra-processed markers: vegetable fats (palm, shea), lecithin (emulsifier), flavourings. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.