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Yes — Passionfruit Drink is ultra-processed.
Classified as ultra-processed because it contains natural flavors, an industrially produced flavoring additive that places the product in the UPF category under NOVA. Other ingredients like filtered water, vegetable glycerin, zanthoxylum baileyi extract, vegetable juice color, and passionfruit superfruit powder are not UPF by themselves, but the presence of natural flavors makes the overall product UPF.
Yes — Passionfruit Drink is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because it contains natural flavors, an industrially produced flavoring additive that places the product in the UPF category under NOVA. Other ingredients like filtered water, vegetable glycerin, zanthoxylum baileyi extract, vegetable juice color, and passionfruit superfruit powder are not UPF by themselves, but the presence of natural flavors makes the overall product UPF.
Nomi flags one ingredient in Passionfruit Drink as an ultra-processed marker: natural flavors. See the full ingredient breakdown above for what each one is.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.