Yes — Strawberry Yogurt is ultra-processed.
The ingredient list is valid. This product is classified as ultra-processed (UPF) because it contains industrial additives and formulations: natural flavouring (an industrial flavoring agent) and sweetener: steviol glycosides (a purified, industrially extracted high-intensity sweetener). These additives go beyond basic culinary ingredients and place the product in the NOVA ultra-processed category.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other dairy, eggs & yoghurt Nomi has checked — these ones aren't ultra-processed.
Low fat greek style
Milbona Lidl
Not UPF
Spreadable Lighter Slightly Salted
Lurpak
Not UPF
Burford Browns 6 Free Range Eggs Medium
Clarence Court
Not UPF
Fat free greek style yogurt
Sainsbury's
Not UPF
Natural Yogurt
Tesco
Not UPF
0% Fat Greek Style Yoghurts
Tesco
Not UPF
Butter Reclosable Box
Lurpak
Not UPF
Fresh British Double Cream
Cowbelle
Not UPF
Lactose Free semi-skinned Milk Drink
Lidl
Not UPF
Low Fat Natural Yogurt
Sainsbury's basic
Not UPF
Yes — Strawberry Yogurt by Arla is ultra-processed, so it counts as a UPF (ultra-processed food). The ingredient list is valid. This product is classified as ultra-processed (UPF) because it contains industrial additives and formulations: natural flavouring (an industrial flavoring agent) and sweetener: steviol glycosides (a purified, industrially extracted high-intensity sweetener). These additives go beyond basic culinary ingredients and place the product in the NOVA ultra-processed category.
Nomi flags 2 ingredients in Strawberry Yogurt as ultra-processed markers: natural flavouring, steviol glycosides (stevia). See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Bonne Maman Yoghurt Rubarb and Strawberry by Bonne Maman. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.