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Yes — I can't believe it's not butter is ultra-processed.
Classified as ultra-processed because it contains industrial emulsifiers (sunflower lecithin, mono- and diglycerides of fatty acids) and added flavourings, which are NOVA ultra-processed ingredients.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other sauces, condiments & spreads Nomi has checked — these ones aren't ultra-processed.
Peanut butter Crunchy
Meridian
Not UPF
Powdered peanut butter
HaleNaturals
Not UPF
Squeezy Smooth Peanut Butter
Grandessa
Not UPF
Smooth Peanut Butter
meridian
Not UPF
Crunchy Peanut Butter
Meridian
Not UPF
Smooth Peanut Butter No Added Palm Oil
The Foodie Market
Not UPF
100% peanut butter smooth
Millies
Not UPF
Crunchy Sweet & Salty Peanut Butter
Pip & Nut
Not UPF
Super Seeded Nut Butter
M&S
Not UPF
Crunchy peanut butter
Aldi
Not UPF
Yes — I can't believe it's not butter by I Can'T Believe It's Not Butter is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because it contains industrial emulsifiers (sunflower lecithin, mono- and diglycerides of fatty acids) and added flavourings, which are NOVA ultra-processed ingredients.
Nomi flags 2 ingredients in I can't believe it's not butter as ultra-processed markers: citric acid, flavourings. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including lurpak plant based by Lurpak, Vegetable spread by I Can't Believe It's not Butter, Vioblock by Violife. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.
