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Yes — Rice Pops is ultra-processed.
Not an everyday choice because it contains an industrially processed extract.
Rice Pops are classified as ultra-processed because they contain malted barley extract, an industrially processed extract used as a flavor enhancer. Sugar, salt, rice, and the added vitamins and minerals do not independently make the product ultra-processed.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
Jumbo Rolled Oats
Quaker
Not UPF
Organic Porridge Oats
Flahavan's
Not UPF
Super smooth porridge imp
Ready break, Weetabix
Not UPF
Cocoa Alpha Bites
BEAR
Not UPF
Shredded Wheat
Nestlé
Not UPF
Simply porridge oats
Lidl
Not UPF
Raisin Wheats
Kellogg's
Not UPF
Scottish Oats
Tesco
Not UPF
Ready brek original
Ready brek
Not UPF
Swiss Style Muesli
Alpen
Not UPF
Yes — Rice Pops by Sainsbury's is ultra-processed, so it counts as a UPF (ultra-processed food). Rice Pops are classified as ultra-processed because they contain malted barley extract, an industrially processed extract used as a flavor enhancer. Sugar, salt, rice, and the added vitamins and minerals do not independently make the product ultra-processed.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.