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Yes — All butter viennese swirls is ultra-processed.
The ingredient list includes 'flavouring', which is an added industrial flavoring agent, making this an ultra-processed product under the NOVA classification. Other ingredients such as sugar, wheat flour, butter, cornflour, and salt are basic culinary ingredients and not UPF by themselves, but the presence of industrial flavouring is sufficient to classify the overall product as UPF.
Other biscuits & cookies Nomi has checked — these ones aren't ultra-processed.
Zero choc chip cookies
Gullón
Not UPF
& Partners No1 Lavender Shortbread
Waitrose
Not UPF
All butter shortbread fingers
Tesco
Not UPF
McVitie's Ginger Nuts
Not UPF
Portion shortbread fingers
Walkers
Not UPF
Scottish All Butter Shortbread Fingers
M&S Collection, Marks & Spencer
Not UPF
9 all-butter shortbread
Asda
Not UPF
Macine mb 350g int. eu
Barilla,Mulino Bianco
Not UPF
Finest Scottish Shortbread Fingers
Tesco
Not UPF
Shortbread Highlanders
Walkers
Not UPF
Yes — All butter viennese swirls by M&s is ultra-processed, so it counts as a UPF (ultra-processed food). The ingredient list includes 'flavouring', which is an added industrial flavoring agent, making this an ultra-processed product under the NOVA classification. Other ingredients such as sugar, wheat flour, butter, cornflour, and salt are basic culinary ingredients and not UPF by themselves, but the presence of industrial flavouring is sufficient to classify the overall product as UPF.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.