Nature Valley, Nature Valley Chrunchy

Crunchy Canadian Maple Syrup Cereal Bar

Barcode 0016000502642

Scanned 13 times by Nomi users

Yes — Crunchy Canadian Maple Syrup Cereal Bar is ultra-processed.

Classified as ultra-processed (UPF) because it contains sunflower lecithin, an emulsifier, which is an industrial additive per NOVA. Other ingredients like sugar and sunflower oil are basic culinary ingredients and not, by themselves, UPF, but the presence of emulsifier makes the overall product UPF.

Ingredients

1 ultra-processed marker

OK

whole grain rolled oats (59%)
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
OK

sunflower oil

A neutral-tasting culinary oil pressed from sunflower seeds, rich in unsaturated fats and commonly used for frying and dressings.
OK

canadian maple syrup (2%)
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
OK

molasses

A thick, dark syrup produced during sugar refining, rich in flavor and used in baking and cooking.
UPF

sunflower lecithin

Emulsifier derived from sunflower seeds used to stabilize emulsions in foods.
OK

sodium bicarbonate

A basic leavening agent used in baking; reacts with acids to release carbon dioxide, helping dough rise. Commonly sold as baking soda.

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Common questions about Crunchy Canadian Maple Syrup Cereal Bar

Is Crunchy Canadian Maple Syrup Cereal Bar ultra-processed?

Yes — Crunchy Canadian Maple Syrup Cereal Bar by Nature Valley, Nature Valley Chrunchy is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed (UPF) because it contains sunflower lecithin, an emulsifier, which is an industrial additive per NOVA. Other ingredients like sugar and sunflower oil are basic culinary ingredients and not, by themselves, UPF, but the presence of emulsifier makes the overall product UPF.

Which ingredients in Crunchy Canadian Maple Syrup Cereal Bar are ultra-processed?

Nomi flags one ingredient in Crunchy Canadian Maple Syrup Cereal Bar as an ultra-processed marker: sunflower lecithin. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.