By sainsbury's

Honey hooplas

Barcode 00251297

Scanned 14 times by Nomi users

Yes — Honey hooplas is ultra-processed.

Classified as ultra-processed because the ingredient list includes industrial additives/industrial formulations: wheat starch (isolated starch fraction), flavouring (industrial flavouring agents). Other ingredients like refined sugar are also industrially processed. Under NOVA, the presence of these additives means the product is UPF.

Ingredients

1 ultra-processed marker

OK

cereals (wholewheat flour, oat flour, barley flour, maize semolina, rice flour)
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
OK

wheat starch

Starch extracted from wheat grain, used as a thickener, filler, or texture modifier in foods.
OK

honey

A natural sweet syrup produced by bees from nectar. Common food ingredient used as a sweetener and flavor enhancer.
OK

vitamins and mineral mix (iron, niacin, pantothenic acid, vitamin b6, riboflavin, thiamin, folic acid, vitamin d, vitamin b12)
OK

caramel (sugar, water)
UPF

flavouring

A generic additive used to impart or enhance flavor; can be synthetic or derived from natural sources.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.

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Common questions about Honey hooplas

Is Honey hooplas ultra-processed?

Yes — Honey hooplas by By sainsbury's is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because the ingredient list includes industrial additives/industrial formulations: wheat starch (isolated starch fraction), flavouring (industrial flavouring agents). Other ingredients like refined sugar are also industrially processed. Under NOVA, the presence of these additives means the product is UPF.

Which ingredients in Honey hooplas are ultra-processed?

Nomi flags one ingredient in Honey hooplas as an ultra-processed marker: flavouring. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.