Sainsbury's

Chocolate hooplas

Barcode 00251310

Scanned 20 times by Nomi users

Yes — Chocolate hooplas is ultra-processed.

The product contains maltodextrin and natural flavouring, which are industrial additives characteristic of ultra-processed foods according to the NOVA system. Therefore it is classified as UPF.

Ingredients

2 ultra-processed markers

OK

cereals (wholewheat flour, rice flour)
OK

chocolate powder (19%) (sugar, cocoa powder)
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
UPF

maltodextrin

A white powder made from starch that has been partially hydrolyzed; used as a thickener or filler and widely used as a food additive.
UPF

natural flavouring

A generic flavoring ingredient derived from natural sources used to impart aroma or taste; may include essential oils or extracts.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
OK

vitamins and mineral mix (niacin, iron, pantothenic acid, vitamin b6, riboflavin, thiamin, folic acid, vitamin d, vitamin b12). ! allergy advice: for allergens
OK

including cereals containing gluten
OK

see ingredients in bold. also
OK

not suitable for customers with an allergy to nuts
OK

milk

A dairy liquid produced by cows; a basic, widely used food ingredient.
OK

soy

Legume seed used for its beans; common in soy products and as a source of protein and oil.
OK

rye

A cereal grain from the game of rye (Secale cereale); used for breads, crackers, and cereals.
OK

barley

A whole grain used in cooking and brewing; a basic cereal ingredient.
OK

oat or spelt (wheat) due to manufacturing methods

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Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.

Common questions about Chocolate hooplas

Is Chocolate hooplas ultra-processed?

Yes — Chocolate hooplas by Sainsbury's is ultra-processed, so it counts as a UPF (ultra-processed food). The product contains maltodextrin and natural flavouring, which are industrial additives characteristic of ultra-processed foods according to the NOVA system. Therefore it is classified as UPF.

Which ingredients in Chocolate hooplas are ultra-processed?

Nomi flags 2 ingredients in Chocolate hooplas as ultra-processed markers: maltodextrin, natural flavouring. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.