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No — Weetabix, Crunchy Bran is not ultra-processed.
This breakfast cereal is made from basic cereal ingredients (wheat bran, wholegrain wheat, oat bran) along with sugar, salt, and vitamin/mineral fortification. These are standard minimally processed components used in many staple foods, without industrial additives such as emulsifiers, artificial sweeteners, flavor enhancers, or modified starches, so it does not fall into the ultra-processed category.
Other breakfast cereals & bars products Nomi has analysed ingredient by ingredient.
Shreddies
Nestle
UPF
kelloggs corn flakes
Kelloggs
UPF
Oatibix
Weetabix
UPF
Corn Flakes
Kellogg's
UPF
Cheerios Multigrain
Cheerios,Nestle
UPF
Wheat Biscuits
By Sainsbury's
UPF
Nutty Granola
Deliciously Ella
Not UPF
The Original Swiss Style Muesli
Alpen
Not UPF
Crunchy Oat Granola Raisin & Almond
Jordan
UPF
Weetabix
Weetabix
UPF
No — Weetabix, Crunchy Bran by Weetabix is not ultra-processed, so it is not a UPF (ultra-processed food). This breakfast cereal is made from basic cereal ingredients (wheat bran, wholegrain wheat, oat bran) along with sugar, salt, and vitamin/mineral fortification. These are standard minimally processed components used in many staple foods, without industrial additives such as emulsifiers, artificial sweeteners, flavor enhancers, or modified starches, so it does not fall into the ultra-processed category.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.