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Yes — Milk chocolate rice cakes is ultra-processed.
The product is classified as ultra-processed (UPF) because the milk chocolate coating contains emulsifier: soya lecithin, which is an industrially extracted additive used to modify texture and extend shelf life. According to NOVA, the presence of such emulsifiers makes a product ultra-processed, even if other ingredients are basic foods (sugar, milk powder, cocoa butter, cocoa mass).
Other drinks Nomi has checked — these ones aren't ultra-processed.
Spinach and Ricotta Tortelloni
Essential Waitrose, Waitrose
Not UPF
Corn Flakes
M&S
Not UPF
Scottish Oats
Golden Bridge
Not UPF
Natural Thick And Creamy
The coconut collab
Not UPF
Wholegrain Low fat rice cakes imp
Kallø
Not UPF
unsalted corn cakes
Marks and Spencer
Not UPF
Five Berry Granola
M&S Food
Not UPF
Carrot Cake Soft Oaty Bars
Organic Mamia
Not UPF
Choc Brownie Natural Protein Bar
TRIBE
Not UPF
Yes — Milk chocolate rice cakes by By Sainsbury's is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed (UPF) because the milk chocolate coating contains emulsifier: soya lecithin, which is an industrially extracted additive used to modify texture and extend shelf life. According to NOVA, the presence of such emulsifiers makes a product ultra-processed, even if other ingredients are basic foods (sugar, milk powder, cocoa butter, cocoa mass).
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.