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Yes — Oatcakes is ultra-processed.
The product is classified as ultra-processed because it contains palm oil, which is a highly refined industrial oil considered UPF in this framework. Other ingredients like fortified wheat flour, rapeseed oil, sugar, salt, sodium bicarbonate, and dried skimmed milk are not UPF by themselves, but the presence of palm oil is sufficient to classify the overall product as UPF.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other crackers & crispbreads Nomi has checked — these ones aren't ultra-processed.
Flûtes feuilletées fromage
Snaktastic
Not UPF
Sea Salt Sourdough Flatbreads
Peter's Yard
Not UPF
Oatcakes
Asda
Not UPF
Rye Sourdough Crackers
M&S
Not UPF
Matzos: Flame Baked Crackers
Rakusen's of Yorkshire
Not UPF
Knusperbrot
Vemondo
Not UPF
Salted Crackers
Aldi
Not UPF
Rough Oatcakes
Waitrose
Not UPF
Organic Garden Crisp Veggie cracker
innofoods organic/biologique, Inno Foods
Not UPF
Knusperbrot Dunkel
Schär
Not UPF
Yes — Oatcakes by Simply M&S is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains palm oil, which is a highly refined industrial oil considered UPF in this framework. Other ingredients like fortified wheat flour, rapeseed oil, sugar, salt, sodium bicarbonate, and dried skimmed milk are not UPF by themselves, but the presence of palm oil is sufficient to classify the overall product as UPF.
Nomi has reviewed similar products that are not ultra-processed, including Rough Oatcakes by Waitrose, Oatcakes by Asda, Seeded Oatcakes by Marks & Spencer. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.
