Sainsbury's taste the difference

30 Day Matured Beef Burgers

Barcode 00305723

Scanned 6 times by Nomi users

No — 30 Day Matured Beef Burgers is not ultra-processed.

Contains beef (94%), tapioca starch, water, sea salt, black pepper, sodium metabisulphite (a preservative), and rosemary extract. These are basic ingredients plus a common preservative and an herbal extract; there are no industrial formulations such as refined syrups, artificial sweeteners, emulsifiers, stabilizers, or flavorings that would classify it as ultra-processed under NOVA.

Ingredients

No ultra-processed markers

OK

british beef (94%)
OK

tapioca starch

Starch extracted from cassava (tapioca root), used as a thickener and binder.
OK

water

Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
OK

sea salt

A basic mineral-rich salt derived from evaporated seawater, used as a seasoning and preservative.
OK

black pepper

A common spice made from dried peppercorns of the Piper nigrum plant, used to add pungent heat and aroma to dishes.
OK

preservative: sodium metabisulphite (sulphites); rosemary extract

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Common questions about 30 Day Matured Beef Burgers

Is 30 Day Matured Beef Burgers ultra-processed?

No — 30 Day Matured Beef Burgers by Sainsbury's taste the difference is not ultra-processed, so it is not a UPF (ultra-processed food). Contains beef (94%), tapioca starch, water, sea salt, black pepper, sodium metabisulphite (a preservative), and rosemary extract. These are basic ingredients plus a common preservative and an herbal extract; there are no industrial formulations such as refined syrups, artificial sweeteners, emulsifiers, stabilizers, or flavorings that would classify it as ultra-processed under NOVA.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.