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Fruit & Fibre by By sainsbury's
By sainsbury's

Fruit & Fibre

Barcode 00388023
Scanned  62  times by Nomi users
Ultra-Processed Food (UPF)

Yes — Fruit & Fibre is ultra-processed.

Classified as UPF because it contains barley malt extract, which is an industrially processed extract used as a flavor enhancer, making the product ultra-processed according to NOVA.

Ingredients

2 ultra-processed markers
  • OK
    wholegrain wheat
    A cereal grain ingredient, the main flour in many bakery products. Contains gluten and is rich in fiber from the bran.
  • OK
    sultanas
    Dried seedless seedless white grapes (raisins) used in baking and snacking.
  • OK
    coconut chips
    Dried coconut flesh, typically toasted; used as a topping or mix-in.
  • OK
    sugar
    Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
  • OK
    sweetened banana pieces
    Pieces of banana that have been sweetened and may be roasted or processed, typically used in baked goods or cereals.
  • OK
    dried apple pieces
    Dried apple pieces with salt and acidic additives (citric acid and ascorbic acid) to preserve and enhance flavor.
  • OK
    roasted hazelnut pieces
    Hazelnut kernels that have been roasted and cut into pieces, commonly used as a snack ingredient or garnish.
  • UPF
    Barley Malt Extract
    Barley malt extract is a sweetener made from malted barley grains.
  • OK
    salt
    Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
  • OK
    niacin (vitamin b3)
    A water-soluble vitamin used as a nutrient and often added to foods as a fortifying vitamin.
  • OK
    vitamin e (tocopherol)
    A fat-soluble antioxidant vitamin used as a dietary supplement and stabilizer in fats and oils.
  • UPF
    ferric diphosphate
    An iron-containing food additive used for fortification or as a source of dietary iron; often added to cereals, flours, and supplements.
  • OK
    pantothenic acid
    A water-soluble B vitamin (vitamin B5) used as a nutrient fortifier or dietary supplement in fortified foods and supplements.
  • OK
    riboflavin
    A water-soluble B vitamin (vitamin B2) used as a nutrient and fortification additive.
  • OK
    vitamin b6 (pyridoxine)
    Essential water-soluble vitamin used as a nutrient supplement and fortificant in foods and dietary supplements.
  • OK
    thiamine
    A water-soluble B vitamin (vitamin B1) used as a nutrient and fortification additive.
  • OK
    folic acid
    A B-vitamin (B9) important for DNA synthesis and red blood cell formation; commonly added to fortified foods and supplements.
  • OK
    vitamin b12
    A water-soluble B vitamin (cobalamin) used as a nutrient fortifier in foods and supplements.

Healthier alternatives

Reviewed by Nomi

Similar products that aren't ultra-processed — swap and keep the flavour.

Swap it for something less processed

See all Breakfast Cereals & Bars →

Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.

Common questions about Fruit & Fibre

Is Fruit & Fibre ultra-processed?

Yes — Fruit & Fibre by By sainsbury's is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as UPF because it contains barley malt extract, which is an industrially processed extract used as a flavor enhancer, making the product ultra-processed according to NOVA.

Which ingredients in Fruit & Fibre are ultra-processed?

Nomi flags 2 ingredients in Fruit & Fibre as ultra-processed markers: Barley Malt Extract, ferric diphosphate. See the full ingredient breakdown above for what each one is.

What are healthier alternatives to Fruit & Fibre?

Nomi has reviewed similar products that are not ultra-processed, including Organic bran flakes, Free From by Sainsbury's Gluten Free Bran Flakes by Sainsbury’s, Bran Flakes by Tesco Free From. See the healthier alternatives above for details.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.

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