By sainsbury's

Wholegrain Bran Flakes

Barcode 00388030

Scanned 140 times by Nomi users

Yes — Wholegrain Bran Flakes is ultra-processed.

This product is classified as ultra-processed (UPF). While most ingredients are minimally processed (wholegrain wheat, wheat bran, sugar, salt, vitamins and minerals), it contains barley malt extract, which is an industrially processed flavor enhancer and is considered an ultra-processed ingredient according to the given criteria. Presence of any such UPF ingredient means the overall product is classified as UPF.

Ingredients

2 ultra-processed markers

OK

wholegrain _wheat_ (76%)
OK

_wheat_ bran (13%)
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
UPF

barley malt extract

Concentrated extract derived from barley malt, used as a sweetener or flavoring; common in brewing and baking. It is a processed, concentrated form.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
OK

niacin (vitamin b3)

A water-soluble vitamin used as a nutrient and often added to foods as a fortifying vitamin.
OK

vitamin e (tocopherol)

A fat-soluble antioxidant vitamin used as a dietary supplement and stabilizer in fats and oils.
UPF

ferric diphosphate

An iron-containing food additive used for fortification or as a source of dietary iron; often added to cereals, flours, and supplements.
OK

pantothenic acid

A water-soluble B vitamin (vitamin B5) used as a nutrient fortifier or dietary supplement in fortified foods and supplements.
OK

riboflavin

A water-soluble B vitamin (vitamin B2) used as a nutrient and fortification additive.
OK

vitamin b6 (pyridoxine)

Essential water-soluble vitamin used as a nutrient supplement and fortificant in foods and dietary supplements.
OK

thiamine

A water-soluble B vitamin (vitamin B1) used as a nutrient and fortification additive.
OK

folic acid

A B-vitamin (B9) important for DNA synthesis and red blood cell formation; commonly added to fortified foods and supplements.
OK

vitamin b12

A water-soluble B vitamin (cobalamin) used as a nutrient fortifier in foods and supplements.

Healthier alternatives

Reviewed by Nomi

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Common questions about Wholegrain Bran Flakes

Is Wholegrain Bran Flakes ultra-processed?

Yes — Wholegrain Bran Flakes by By sainsbury's is ultra-processed, so it counts as a UPF (ultra-processed food). This product is classified as ultra-processed (UPF). While most ingredients are minimally processed (wholegrain wheat, wheat bran, sugar, salt, vitamins and minerals), it contains barley malt extract, which is an industrially processed flavor enhancer and is considered an ultra-processed ingredient according to the given criteria. Presence of any such UPF ingredient means the overall product is classified as UPF.

Which ingredients in Wholegrain Bran Flakes are ultra-processed?

Nomi flags 2 ingredients in Wholegrain Bran Flakes as ultra-processed markers: barley malt extract, ferric diphosphate. See the full ingredient breakdown above for what each one is.

What are healthier alternatives to Wholegrain Bran Flakes?

Nomi has reviewed similar products that are not ultra-processed, including Corn Flakes by M&S. See the healthier alternatives above for details.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.