M&S

British Elsanta Strawberry Jam

Barcode 00390125

Scanned 20 times by Nomi users

No — British Elsanta Strawberry Jam is not ultra-processed.

Ingredients are strawberries, sugar, concentrated lemon juice, and pectin as a traditional gelling agent. No industrially processed sugars (like glucose syrup, HFCS, maltodextrin), no refined palm fruit oil, and no industrial additives such as emulsifiers, stabilizers, artificial sweeteners, colorings, or flavorings. Pectin is a traditional gelling agent permitted as non-UPF per instructions.

Ingredients

No ultra-processed markers

OK

elsanta strawberries. sugar
OK

lemon juice concentrate

Lemon juice that has been concentrated by removing water; used as a souring agent or flavoring in foods.
OK

pectin

A natural polysaccharide extracted from plant cell walls used as a gelling agent in jams, jellies, and desserts.

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Common questions about British Elsanta Strawberry Jam

Is British Elsanta Strawberry Jam ultra-processed?

No — British Elsanta Strawberry Jam by M&S is not ultra-processed, so it is not a UPF (ultra-processed food). Ingredients are strawberries, sugar, concentrated lemon juice, and pectin as a traditional gelling agent. No industrially processed sugars (like glucose syrup, HFCS, maltodextrin), no refined palm fruit oil, and no industrial additives such as emulsifiers, stabilizers, artificial sweeteners, colorings, or flavorings. Pectin is a traditional gelling agent permitted as non-UPF per instructions.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.