Yes — Cream crackers is ultra-processed.
The crackers contain palm oil, which is classified as an ultra-processed refined oil in the NOVA system. Other ingredients like fortified wheat flour, sea salt, wheat fibre, sodium bicarbonate, and yeast are not ultra-processed, but the presence of palm oil makes the overall product ultra-processed.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other crackers & crispbreads Nomi has checked — these ones aren't ultra-processed.
Cheese twists
Marks & Spencer,มาร์คแอนด์สเปนเซอร์
Not UPF
Italian torinesi breadsticks
Marks & Spencer
Not UPF
Slightly Salted Rice Cakes
Asda
Not UPF
Oatcakes
North Staffs
Not UPF
Seeded Oatcakes
Waitrose
Not UPF
Prawn Crackers
Sharwood's
Not UPF
Seeded Oatcakes
Marks & Spencer
Not UPF
Charcoal & Rye Sourdough Crispbread
Peter's Yard
Not UPF
Original Multi-grain baked crackers
Milton's
Not UPF
FINN CRISP ORIGINAL
Finn Crisp
Not UPF
Yes — Cream crackers by By sainsbury's is ultra-processed, so it counts as a UPF (ultra-processed food). The crackers contain palm oil, which is classified as an ultra-processed refined oil in the NOVA system. Other ingredients like fortified wheat flour, sea salt, wheat fibre, sodium bicarbonate, and yeast are not ultra-processed, but the presence of palm oil makes the overall product ultra-processed.
Nomi flags one ingredient in Cream crackers as an ultra-processed marker: palm oil. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Poppy Seed Sourdough Crackers by Peter’s Yard, Rye Sourdough Crackers by Tesco. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.