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No — Sweet & Fluffy Cous Cous is not ultra-processed.
The only ingredient is durum wheat semolina, which is a basic minimally processed culinary ingredient with no additives, industrial sweeteners, or ultra-processed components. Therefore it is not classified as an ultra-processed food (UPF) under NOVA.
Other drinks products Nomi has analysed ingredient by ingredient.
Coco Pops
Kellogg's
UPF
Berry Granola
Waitrose & Partners
Not UPF
Crunchy Nut
Kellogg’s
UPF
Oat Crisp
Quaker Oats
UPF
Flahavan's Organic Porridge Oats
Flahavan's
Not UPF
Multi Grain Hoops
Essential waitrose
UPF
Cornflakes
Kellogg
UPF
All Butter Puff Pastry
Marks & Spencer
Not UPF
Garlic & mozzarella gnocchi
Rana
UPF
Four Cheese Tortelloni
Tesco
UPF
No — Sweet & Fluffy Cous Cous by Sainsbury's is not ultra-processed, so it is not a UPF (ultra-processed food). The only ingredient is durum wheat semolina, which is a basic minimally processed culinary ingredient with no additives, industrial sweeteners, or ultra-processed components. Therefore it is not classified as an ultra-processed food (UPF) under NOVA.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.