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No — Wholewheat Couscous is not ultra-processed.
The only ingredient is durum wholewheat semolina, a basic minimally processed grain product with no additives, refined sugars, or industrial formulations, so it is not classified as ultra-processed under NOVA.
Other pasta, rice & noodles products Nomi has analysed ingredient by ingredient.
Medium Egg Noodles
Tesco
Not UPF
Mexican rice
Taste of
UPF
Brown basmati
Lidl
UPF
Gnocchi
Tesco
UPF
Spaghetti no. 6
Napolina
Not UPF
Tilda Basmati Rice
Tilda, British Oakham Chicken
Not UPF
Egg Noodles
Nature's pick
Not UPF
Wholegrain Brown Basmati Rice
Tilda
Not UPF
Egg Noodles
Tesco
Not UPF
Straight To Wok Medium Noodles
Tesco
Not UPF
No — Wholewheat Couscous by Sainsburys is not ultra-processed, so it is not a UPF (ultra-processed food). The only ingredient is durum wholewheat semolina, a basic minimally processed grain product with no additives, refined sugars, or industrial formulations, so it is not classified as ultra-processed under NOVA.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.