Yes — Puff Pastry is ultra-processed.
Product contains palm oil (a highly processed refined oil) plus other ultra-processed additives including emulsifier (mono- and diglycerides of fatty acids), preservative (potassium sorbate), and added flavouring. Presence of any such ingredients classifies it as an ultra-processed food (NOVA 4).
Similar products that aren't ultra-processed — swap and keep the flavour.
Other cooking & baking Nomi has checked — these ones aren't ultra-processed.
Sunflower Oil
Vita d'Or, VitaD'or
Not UPF
Allinsons Bread Flour
Allinson’s
Not UPF
Olive Oil
Tesco
Not UPF
Pure Vegetable Oil
Tesco
Not UPF
Borderfields English Pressed Rapeseed Oil
Borderfields
Not UPF
Mellow Yellow Rapeseed oil
Farrington Oil
Not UPF
Organic extra virgin coconut oil
The groovyfood company, Ecover
Not UPF
Plain White Flour Free From Gluten
Doves Farm
Not UPF
Japanese Breadcrumbs Panko Semmelbrösel imp
Yutaka
Not UPF
Rapeseed Oil
Mazola
Not UPF
Yes — Puff Pastry by Sainsbury's is ultra-processed, so it counts as a UPF (ultra-processed food). Product contains palm oil (a highly processed refined oil) plus other ultra-processed additives including emulsifier (mono- and diglycerides of fatty acids), preservative (potassium sorbate), and added flavouring. Presence of any such ingredients classifies it as an ultra-processed food (NOVA 4).
Nomi flags 2 ingredients in Puff Pastry as ultra-processed markers: palm oil, flavouring. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including All Butter Puff Pastry by Marks & Spencer. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.