Cook, Marks & Spencer

Sweet potato fries

Barcode 00841955

Scanned 12 times by Nomi users

Yes — Sweet potato fries is ultra-processed.

The product is classified as ultra-processed because it contains paprika extract, which is an industrially extracted additive used for color/flavor. According to the given criteria, extracted or isolated additives like paprika extract make a product UPF.

Ingredients

1 ultra-processed marker

OK

sweet potatoes

A starchy, orange-fleshed root vegetable commonly baked, boiled, or fried.
OK

vegetable oil (sunflower/rapeseed)

A neutral-tasting cooking oil extracted from sunflower and/or rapeseed; used for frying and sautéing.
OK

potato starch

A basic, finely ground starch derived from potatoes; used as a thickener and binder in foods.
OK

rice flour

A finely milled flour from milled rice, commonly used as a gluten-free thickener or flour substitute in baking and cooking.
OK

cornflour, amaranth flour, salt

A mixture of cornflour (starch), amaranth flour, and salt used in baking or cooking.
OK

paprika

A ground spice made from dried red peppers (Capsicum species), used for color and flavor in many cuisines.
OK

dried garlic

Dehydrated garlic cloves ground or whole, used as a pungent seasoning with long shelf life.
OK

dried onions and ground black pepper

A simple blend of dried onions and ground black pepper used as a basic flavoring in cooking.
UPF

paprika extract

Concentrated flavor ingredient derived from paprika (capsicum) used to impart paprika flavor without the physical pepper pieces.

Swap it for something less processed

See all Fruit & Vegetables →

Other fruit & vegetables Nomi has checked — these ones aren't ultra-processed.

Common questions about Sweet potato fries

Is Sweet potato fries ultra-processed?

Yes — Sweet potato fries by Cook, Marks & Spencer is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains paprika extract, which is an industrially extracted additive used for color/flavor. According to the given criteria, extracted or isolated additives like paprika extract make a product UPF.

Which ingredients in Sweet potato fries are ultra-processed?

Nomi flags one ingredient in Sweet potato fries as an ultra-processed marker: paprika extract. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.