Sainsbury’s Taste the Difference

Madagascan Vanilla Custard

Barcode 01115215

Scanned 36 times by Nomi users

Yes — Madagascan Vanilla Custard is ultra-processed.

Classified as ultra-processed because the ingredient list includes "flavouring", which is an added industrial flavoring agent and falls under NOVA ultra-processed criteria. Other ingredients such as milk, cream, sugar, egg yolk, starches, cornflour, and vanilla extract/seeds are not ultra-processed by themselves, but the presence of industrial flavouring makes the overall product UPF.

Ingredients

1 ultra-processed marker

OK

british whole cows' milk
OK

british whipping cream (29%) (cows' milk)
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
OK

pasteurised free range egg yolk

Pasteurised egg yolk from free-range hens, used as a base ingredient or in custards and sauces.
OK

tapioca starch madagascan vanilla extract
OK

cornflour

Ground corn starch used as a thickening agent in cooking and baking.
UPF

flavouring

A generic additive used to impart or enhance flavor; can be synthetic or derived from natural sources.
OK

madagascan vanilla seeds allergy advice:

Healthier alternatives

Reviewed by Nomi

Similar products that aren't ultra-processed — swap and keep the flavour.

Not Ultra-Processed

Madagascan vanilla custard

Waitrose

View product →

Swap it for something less processed

See all Puddings & Desserts →

Other puddings & desserts Nomi has checked — these ones aren't ultra-processed.

Common questions about Madagascan Vanilla Custard

Is Madagascan Vanilla Custard ultra-processed?

Yes — Madagascan Vanilla Custard by Sainsbury’s Taste the Difference is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because the ingredient list includes "flavouring", which is an added industrial flavoring agent and falls under NOVA ultra-processed criteria. Other ingredients such as milk, cream, sugar, egg yolk, starches, cornflour, and vanilla extract/seeds are not ultra-processed by themselves, but the presence of industrial flavouring makes the overall product UPF.

Which ingredients in Madagascan Vanilla Custard are ultra-processed?

Nomi flags one ingredient in Madagascan Vanilla Custard as an ultra-processed marker: flavouring. See the full ingredient breakdown above for what each one is.

What are healthier alternatives to Madagascan Vanilla Custard?

Nomi has reviewed similar products that are not ultra-processed, including Madagascan vanilla custard by Waitrose. See the healthier alternatives above for details.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.