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Yes — Madagascan Vanilla Custard is ultra-processed.
Classified as ultra-processed because the ingredient list includes "flavouring", which is an added industrial flavoring agent and falls under NOVA ultra-processed criteria. Other ingredients such as milk, cream, sugar, egg yolk, starches, cornflour, and vanilla extract/seeds are not ultra-processed by themselves, but the presence of industrial flavouring makes the overall product UPF.
Other puddings & desserts Nomi has checked — these ones aren't ultra-processed.
Cinnamon knots
Waitrose
Not UPF
Valencia Orange Juice Lollies
Tesco
Not UPF
Vanilla Collection
Häagen-Dazs
Not UPF
Colombian coffee ice cream
Waitrose
Not UPF
Peach Slices
Freshona, Lidl
Not UPF
Rice Pudding
The Dessert Menu
Not UPF
Bramley Apple Crumble
Sainsbury's
Not UPF
Cookie Dough (Special Edition)
Booja-Booja
Not UPF
Pip organic rainbow fruity lollies
pip organic
Not UPF
Yes — Madagascan Vanilla Custard by Sainsbury’s Taste the Difference is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because the ingredient list includes "flavouring", which is an added industrial flavoring agent and falls under NOVA ultra-processed criteria. Other ingredients such as milk, cream, sugar, egg yolk, starches, cornflour, and vanilla extract/seeds are not ultra-processed by themselves, but the presence of industrial flavouring makes the overall product UPF.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.