No — Bramley Apple Crumble is not ultra-processed.
A simple, traditional dessert made with familiar ingredients.
This apple crumble contains recognizable foods and basic culinary ingredients: apples, apple purée, fortified wheat flour, sugar, butter, demerara sugar, oats, sunflower oil, cornflour, honey, lemon juice, and salt. Fortified flour is still basic flour, and the vitamins and minerals added for fortification do not make it ultra-processed. No industrial flavorings, emulsifiers, stabilizers, refined syrup formulations, or other UPF additives are present. The apparent typo “hoey” has been reasonably interpreted as honey.
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Not UPF
No — Bramley Apple Crumble by Sainsbury's is not ultra-processed, so it is not a UPF (ultra-processed food). This apple crumble contains recognizable foods and basic culinary ingredients: apples, apple purée, fortified wheat flour, sugar, butter, demerara sugar, oats, sunflower oil, cornflour, honey, lemon juice, and salt. Fortified flour is still basic flour, and the vitamins and minerals added for fortification do not make it ultra-processed. No industrial flavorings, emulsifiers, stabilizers, refined syrup formulations, or other UPF additives are present. The apparent typo “hoey” has been reasonably interpreted as honey.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.