Yes — Rice Cakes is ultra-processed.
The product contains sunflower lecithin, an emulsifier. Emulsifiers are industrial additives used to alter texture and are considered markers of ultra-processing under the NOVA classification.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other crackers & crispbreads Nomi has checked — these ones aren't ultra-processed.
Matzos: Flame Baked Crackers
Rakusen's of Yorkshire
Not UPF
Knusperbrot
Vemondo
Not UPF
Salted Crackers
Aldi
Not UPF
Rough Oatcakes
Waitrose
Not UPF
Organic Garden Crisp Veggie cracker
innofoods organic/biologique, Inno Foods
Not UPF
Knusperbrot Dunkel
Schär
Not UPF
Cheese twists
Marks & Spencer,มาร์คแอนด์สเปนเซอร์
Not UPF
Italian torinesi breadsticks
Marks & Spencer
Not UPF
Slightly Salted Rice Cakes
Asda
Not UPF
Oatcakes
North Staffs
Not UPF
Yes — Rice Cakes by Sainsbury's is ultra-processed, so it counts as a UPF (ultra-processed food). The product contains sunflower lecithin, an emulsifier. Emulsifiers are industrial additives used to alter texture and are considered markers of ultra-processing under the NOVA classification.
Nomi flags one ingredient in Rice Cakes as an ultra-processed marker: sunflower lecithin. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Organic Lightly Salted Wholegrain Low Fat Rice Cakes by Kallo, Multigrain Rice Cakes by Savour Bakes, Slightly Salted Rice Cakes by Asda. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.