Sainsbury's, Taste the difference

Sainsbury's "Taste the Difference" Demerara Shortbread Rounds

Barcode 01273601

Scanned 16 times by Nomi users

No — Sainsbury's "Taste the Difference" Demerara Shortbread Rounds is not ultra-processed.

Contains only basic culinary ingredients (fortified wheat flour, butter, sugar, demerara sugar, sea salt, thiamin). No industrial additives, refined syrups, emulsifiers, flavourings, or other ultra-processed ingredients listed, so it is not classified as ultra-processed under NOVA.

Ingredients

No ultra-processed markers

OK

fortified british wheat flour (_wheat_ flour, calcium carbonate, iron, niacin)
OK

thiamine

A water-soluble B vitamin (vitamin B1) used as a nutrient and fortification additive.
OK

salted butter (cows' _milk_) 31%
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
OK

demerara sugar 4%
OK

sea salt

A basic mineral-rich salt derived from evaporated seawater, used as a seasoning and preservative.

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Common questions about Sainsbury's "Taste the Difference" Demerara Shortbread Rounds

Is Sainsbury's "Taste the Difference" Demerara Shortbread Rounds ultra-processed?

No — Sainsbury's "Taste the Difference" Demerara Shortbread Rounds by Sainsbury's, Taste the difference is not ultra-processed, so it is not a UPF (ultra-processed food). Contains only basic culinary ingredients (fortified wheat flour, butter, sugar, demerara sugar, sea salt, thiamin). No industrial additives, refined syrups, emulsifiers, flavourings, or other ultra-processed ingredients listed, so it is not classified as ultra-processed under NOVA.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.