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Yes — Pecan & Maple Crisp Cereal is ultra-processed.
The product is classified as ultra-processed because it contains several industrial ingredients and additives. These include palm oil (a highly processed refined oil), malted barley extract (an industrial flavor enhancer), sugar syrup powder (an industrial refined sugar product), and flavouring (an added flavoring agent). Under NOVA, the presence of these ingredients makes the product a UPF, even though it also contains some minimally processed ingredients like oat flakes, wheat flakes, pecan nuts, and maple syrup.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
Jumbo Rolled Oats
Quaker
Not UPF
Organic Porridge Oats
Flahavan's
Not UPF
Super smooth porridge imp
Ready break, Weetabix
Not UPF
Cocoa Alpha Bites
BEAR
Not UPF
Shredded Wheat
Nestlé
Not UPF
Simply porridge oats
Lidl
Not UPF
Raisin Wheats
Kellogg's
Not UPF
Ready brek original
Ready brek
Not UPF
Swiss Style Muesli
Alpen
Not UPF
Weetabix, Crunchy Bran
Weetabix
Not UPF
Yes — Pecan & Maple Crisp Cereal by Sainsbury's is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains several industrial ingredients and additives. These include palm oil (a highly processed refined oil), malted barley extract (an industrial flavor enhancer), sugar syrup powder (an industrial refined sugar product), and flavouring (an added flavoring agent). Under NOVA, the presence of these ingredients makes the product a UPF, even though it also contains some minimally processed ingredients like oat flakes, wheat flakes, pecan nuts, and maple syrup.
Nomi flags 3 ingredients in Pecan & Maple Crisp Cereal as ultra-processed markers: palm oil, sugar syrup powder, flavouring. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Granola Nuts & Seeds by Lizi's, Low Sugar Granola Original by Crownfield, Super Berry Granola by Deluxe. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.