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Yes — Pecan & Maple Crisp Cereal is ultra-processed.
The product is classified as ultra-processed because it contains several industrial ingredients and additives. These include palm oil (a highly processed refined oil), malted barley extract (an industrial flavor enhancer), sugar syrup powder (an industrial refined sugar product), and flavouring (an added flavoring agent). Under NOVA, the presence of these ingredients makes the product a UPF, even though it also contains some minimally processed ingredients like oat flakes, wheat flakes, pecan nuts, and maple syrup.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
Sonnenmais natursüß
Freshona
Not UPF
shredded wheat
Nestlé
Not UPF
Jumbo Rolled Oats
Quaker
Not UPF
Organic Porridge Oats
Flahavan's
Not UPF
Super smooth porridge imp
Ready break, Weetabix
Not UPF
Cocoa Alpha Bites
BEAR
Not UPF
Shredded Wheat
Nestlé
Not UPF
Simply porridge oats
Lidl
Not UPF
Raisin Wheats
Kellogg's
Not UPF
Scottish Oats
Tesco
Not UPF
Yes — Pecan & Maple Crisp Cereal by Sainsbury's is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains several industrial ingredients and additives. These include palm oil (a highly processed refined oil), malted barley extract (an industrial flavor enhancer), sugar syrup powder (an industrial refined sugar product), and flavouring (an added flavoring agent). Under NOVA, the presence of these ingredients makes the product a UPF, even though it also contains some minimally processed ingredients like oat flakes, wheat flakes, pecan nuts, and maple syrup.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.