Sainsbury

8 Butter Brioche Rolls

Barcode 01389470

Scanned 15 times by Nomi users

Yes — 8 Butter Brioche Rolls is ultra-processed.

The ingredient list is valid. The product is classified as ultra-processed because it contains industrial additives and formulations characteristic of NOVA Group 4, specifically: emulsifier mono- and diglycerides of fatty acids, and flavouring. These additives are not typical of home cooking and are used to modify texture, shelf life, and flavour, which is the hallmark of ultra-processed foods.

Ingredients

1 ultra-processed marker

OK

wheat flour

Finely ground cereal flour from wheat; a fundamental baking ingredient.
OK

water

Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
OK

pasteurised barn egg
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
OK

concentrated butter (cows' milk) (4.5%)
OK

rapeseed oil

A basic culinary oil pressed from rapeseeds (Brassica napus). Used for frying, baking, and dressings. Neutral flavor.
OK

skimmed cow's milk powder

Powdered skimmed milk obtained by removing fat from cow's milk; used as a dairy ingredient in baking, beverages, and processed foods.
OK

emulsifier: mono - and diglycerides of fatty acids; yeast
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
UPF

flavouring

A generic additive used to impart or enhance flavor; can be synthetic or derived from natural sources.
OK

colour: carotenes; acerola extract. 90g 50g 6g allergy advice: for allergens
OK

including cereals containing gluten
OK

see ingredients in bold. also
OK

not suitable for customers with an allergy to nuts or rye due to manufacturing methods

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Common questions about 8 Butter Brioche Rolls

Is 8 Butter Brioche Rolls ultra-processed?

Yes — 8 Butter Brioche Rolls by Sainsbury is ultra-processed, so it counts as a UPF (ultra-processed food). The ingredient list is valid. The product is classified as ultra-processed because it contains industrial additives and formulations characteristic of NOVA Group 4, specifically: emulsifier mono- and diglycerides of fatty acids, and flavouring. These additives are not typical of home cooking and are used to modify texture, shelf life, and flavour, which is the hallmark of ultra-processed foods.

Which ingredients in 8 Butter Brioche Rolls are ultra-processed?

Nomi flags one ingredient in 8 Butter Brioche Rolls as an ultra-processed marker: flavouring. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.