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Yes — 8 Butter Brioche Rolls is ultra-processed.
The ingredient list is valid. The product is classified as ultra-processed because it contains industrial additives and formulations characteristic of NOVA Group 4, specifically: emulsifier mono- and diglycerides of fatty acids, and flavouring. These additives are not typical of home cooking and are used to modify texture, shelf life, and flavour, which is the hallmark of ultra-processed foods.
Other crisps, snacks & nuts Nomi has checked — these ones aren't ultra-processed.
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Excellence 85% Cacao Noir Puissant
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Ombar fondant truffé noisette
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Sweet Popcorn
Coop
Not UPF
Ugandan Dark Chocolate 85%
Exceptional by Asda
Not UPF
Mini popadoms
Sainsburys
Not UPF
Apple Rice Cakes
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Not UPF
Centres Pistachio
Ombar
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Butter croissant
Aldi
Not UPF
Yes — 8 Butter Brioche Rolls by Sainsbury is ultra-processed, so it counts as a UPF (ultra-processed food). The ingredient list is valid. The product is classified as ultra-processed because it contains industrial additives and formulations characteristic of NOVA Group 4, specifically: emulsifier mono- and diglycerides of fatty acids, and flavouring. These additives are not typical of home cooking and are used to modify texture, shelf life, and flavour, which is the hallmark of ultra-processed foods.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.