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Yes — Rough Oatcakes is ultra-processed.
The ingredient list is valid. The product contains palm oil, which is considered an ultra-processed ingredient under the given rules, so the whole product is classified as UPF. Other ingredients (oats, sunflower oil, sea salt, sodium hydrogen carbonate) are minimally processed or basic culinary ingredients and would not on their own make the product UPF.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other crackers & crispbreads Nomi has checked — these ones aren't ultra-processed.
Seeded Oatcakes
Marks & Spencer
Not UPF
Charcoal & Rye Sourdough Crispbread
Peter's Yard
Not UPF
Original Multi-grain baked crackers
Milton's
Not UPF
FINN CRISP ORIGINAL
Finn Crisp
Not UPF
Rye sourdough flatbread - M&S Food
Marks & Spencer
Not UPF
crispbread
Schär
Not UPF
Leksands Crispbread
Leksands knäcke
Not UPF
Beetroot Sourdough Cracker
M&S Foods
Not UPF
CRISPBREADS
ASDA
Not UPF
Pink peppercorn sourdough crackers
Peter's Yard
Not UPF
Yes — Rough Oatcakes by Sainsbury's, By sainsbury's is ultra-processed, so it counts as a UPF (ultra-processed food). The ingredient list is valid. The product contains palm oil, which is considered an ultra-processed ingredient under the given rules, so the whole product is classified as UPF. Other ingredients (oats, sunflower oil, sea salt, sodium hydrogen carbonate) are minimally processed or basic culinary ingredients and would not on their own make the product UPF.
Nomi flags one ingredient in Rough Oatcakes as an ultra-processed marker: palm oil. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Rough Oatcakes by Waitrose, Oatcakes by Asda, Seeded Oatcakes by Marks & Spencer. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.
