Yes — Wholegrain seeded bread flour is ultra-processed.
The product is classified as ultra-processed because it contains malted barley flour and malted wheat flour, which are industrially processed flavoring/extract ingredients. All other ingredients are minimally processed or basic culinary ingredients, but the presence of malted barley flour and malted wheat flour is sufficient to classify the overall product as ultra-processed according to the given criteria.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other cooking & baking Nomi has checked — these ones aren't ultra-processed.
Sugar
Silver spoon,
Not UPF
Paxo natural breadcrumbs
Paxo
Not UPF
Canadian Amber Maple Syrup
Waitrose
Not UPF
Light brown soft sugar
Tesco
Not UPF
The pantry Baking powder
Aldi
Not UPF
White Breadcrumbs
Tesco
Not UPF
Multiseed Bread Mix
Sainsbury's
Not UPF
Baking Powder
Tesco - Stockwell & Co
Not UPF
Canadian Maple Syrup
buckwud
Not UPF
Sesame seasoning blend
Trader Joe's
Not UPF
Yes — Wholegrain seeded bread flour by Sainsbury's Taste the Difference is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains malted barley flour and malted wheat flour, which are industrially processed flavoring/extract ingredients. All other ingredients are minimally processed or basic culinary ingredients, but the presence of malted barley flour and malted wheat flour is sufficient to classify the overall product as ultra-processed according to the given criteria.
Nomi has reviewed similar products that are not ultra-processed, including Allinsons Bread Flour by Allinson’s, Wholemeal bread flour by By sainsbury's, Wholesome, Stoneground strong wholegrain by Matthews Cotswold Flour. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.