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Wholegrain seeded bread flour by Sainsbury's Taste the Difference
Sainsbury's Taste the Difference

Wholegrain seeded bread flour

Barcode 01728637
Scanned  42  times by Nomi users
Ultra-Processed Food (UPF)

Yes — Wholegrain seeded bread flour is ultra-processed.

The product is classified as ultra-processed because it contains malted barley flour and malted wheat flour, which are industrially processed flavoring/extract ingredients. All other ingredients are minimally processed or basic culinary ingredients, but the presence of malted barley flour and malted wheat flour is sufficient to classify the overall product as ultra-processed according to the given criteria.

Ingredients

No ultra-processed markers
  • OK
    wheat flour
    A basic cereal flour made from ground wheat grains, often enriched with vitamins and minerals.
  • OK
    wheat flakes
    Flaked wheat cereal, a processed cereal ingredient used for breakfast cereals.
  • OK
    sunflower seeds
    Toasted or raw sunflower seeds, commonly used as a snack or ingredient in cereals, breads, and mixes.
  • OK
    wheat gluten
    Gluten from wheat; a protein complex used as a food ingredient to provide elasticity and structure in doughs and meat substitutes (e.g., seitan).
  • OK
    oats (4%)
  • OK
    malted wheat flour (malted barley flour, malted rye flour)
  • OK
    pumpkin seed (26) linseed (2%)
  • OK
    malted barley flour
    Flour milled from malted barley, a basic cereal ingredient used in baking and brewing.
  • OK
    sugar. ! 50g 6g allergy advice: for allergens
  • OK
    including cereals containing gluten
  • OK
    see ingredients in bold. caution: flour is a raw ingredient and must be cooked or baked before eating. 7279959 v 10

Healthier alternatives

Reviewed by Nomi

Similar products that aren't ultra-processed — swap and keep the flavour.

Swap it for something less processed

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Other cooking & baking Nomi has checked — these ones aren't ultra-processed.

Common questions about Wholegrain seeded bread flour

Is Wholegrain seeded bread flour ultra-processed?

Yes — Wholegrain seeded bread flour by Sainsbury's Taste the Difference is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains malted barley flour and malted wheat flour, which are industrially processed flavoring/extract ingredients. All other ingredients are minimally processed or basic culinary ingredients, but the presence of malted barley flour and malted wheat flour is sufficient to classify the overall product as ultra-processed according to the given criteria.

What are healthier alternatives to Wholegrain seeded bread flour?

Nomi has reviewed similar products that are not ultra-processed, including Allinsons Bread Flour by Allinson’s, Wholemeal bread flour by By sainsbury's, Wholesome, Stoneground strong wholegrain by Matthews Cotswold Flour. See the healthier alternatives above for details.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.

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