Yes — Swiss style muesli is ultra-processed.
Classified as UPF because it contains barley malt extract, which is an industrially processed flavoring/sweetening extract and considered ultra-processed under NOVA-style guidance.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
Lizis original granola nuts and seeds
Not UPF
Bitesize shredded wheat
Nestlé
Not UPF
Muesli
Alpen
Not UPF
original shredded wheat
Nestlé, Nestlé UK Ltd
Not UPF
Oat so Simple Original
Quaker, Quaker Oats
Not UPF
Simply Delicious Muesli
Dorset Cereals
Not UPF
Nutty Granola
Deliciously Ella
Not UPF
Alpenmüsli The Original Swiss Style
Weetabix
Not UPF
Muesli bio 36% fruits, noix & graines
Jordans
Not UPF
Céréales All Bran Kellogg's Fibre Plus
Kellogg's
Not UPF
Yes — Swiss style muesli by Sainsbury's is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as UPF because it contains barley malt extract, which is an industrially processed flavoring/sweetening extract and considered ultra-processed under NOVA-style guidance.
Nomi has reviewed similar products that are not ultra-processed, including simply nutty muesli by dorset cereals, MUESLI by Sainsburys, STAMFORD STREET CO.. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.