Yes — Porridge Golden Syrup Flavour is ultra-processed.
Classified as ultra-processed because it contains “flavouring,” which is an industrial additive (natural or artificial flavouring) used to modify taste, fitting NOVA’s definition of ultra-processed foods. Other ingredients (oats, skimmed milk powder, sugar) are minimally processed/basic foods, but the presence of flavouring makes the overall product UPF.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
Nutty Granola
Deliciously Ella
Not UPF
Alpenmüsli The Original Swiss Style
Weetabix
Not UPF
Muesli bio 36% fruits, noix & graines
Jordans
Not UPF
Céréales All Bran Kellogg's Fibre Plus
Kellogg's
Not UPF
Grape-Nuts
Post
Not UPF
Low Sugar Granola Original
Crownfield
Not UPF
Sonnenmais natursüß
Freshona
Not UPF
shredded wheat
Nestlé
Not UPF
Jumbo Rolled Oats
Quaker
Not UPF
Organic Porridge Oats
Flahavan's
Not UPF
Yes — Porridge Golden Syrup Flavour by By sainsbury's is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because it contains “flavouring,” which is an industrial additive (natural or artificial flavouring) used to modify taste, fitting NOVA’s definition of ultra-processed foods. Other ingredients (oats, skimmed milk powder, sugar) are minimally processed/basic foods, but the presence of flavouring makes the overall product UPF.
Nomi flags one ingredient in Porridge Golden Syrup Flavour as an ultra-processed marker: flavouring. See the full ingredient breakdown above for what each one is.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.