Nairn's

Whole Grain Super Seeded Cracker

Barcode 0612322000752

Scanned 35 times by Nomi users

Yes — Whole Grain Super Seeded Cracker is ultra-processed.

The product is classified as ultra-processed because it contains sustainable palm fruit oil, which is a highly processed refined oil, and maize starch, an isolated refined starch ingredient. According to the given NOVA-based rules, the presence of such industrially processed ingredients makes the overall product an ultra-processed food, even though the base ingredients (oats, seeds, brown rice syrup, sea salt) are minimally processed.

Ingredients

1 ultra-processed marker

OK

gluten free wholegrain oats (77%)
OK

seeds (12%) [brown flaxseeds
OK

millet

A small, gluten-free cereal grain used as a staple in various cuisines. Nutty-flavored, high in fiber and minerals.
OK

chia (salvia hispanica)]
UPF

palm fruit oil

Oil extracted from the fruits of oil palm; a highly processed vegetable oil used in cooking and processed foods.
OK

maize starch

Fine white powder obtained from corn; used as a thickener in sauces and soups.
OK

ammonium carbonate

A leavening agent used in baking, typically ammonium carbonate (also called ammonium salt of carbonic acid). It releases gases (CO2) when heated, helping dough rise.
OK

sea salt

A basic mineral-rich salt derived from evaporated seawater, used as a seasoning and preservative.
OK

brown rice syrup. allergy advice: for allergens
OK

see ingredients in bold. both our recipe and factory are nut free. we cannot guarantee that our ingredients are nut free. manufactured on equipment that handles milk

Healthier alternatives

Reviewed by Nomi

Similar products that aren't ultra-processed — swap and keep the flavour.

Not Ultra-Processed

Poppy Seed Sourdough Crackers

Peter’s Yard

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Not Ultra-Processed

Rye Sourdough Crackers

Tesco

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Swap it for something less processed

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Other crackers & crispbreads Nomi has checked — these ones aren't ultra-processed.

Common questions about Whole Grain Super Seeded Cracker

Is Whole Grain Super Seeded Cracker ultra-processed?

Yes — Whole Grain Super Seeded Cracker by Nairn's is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains sustainable palm fruit oil, which is a highly processed refined oil, and maize starch, an isolated refined starch ingredient. According to the given NOVA-based rules, the presence of such industrially processed ingredients makes the overall product an ultra-processed food, even though the base ingredients (oats, seeds, brown rice syrup, sea salt) are minimally processed.

Which ingredients in Whole Grain Super Seeded Cracker are ultra-processed?

Nomi flags one ingredient in Whole Grain Super Seeded Cracker as an ultra-processed marker: palm fruit oil. See the full ingredient breakdown above for what each one is.

What are healthier alternatives to Whole Grain Super Seeded Cracker?

Nomi has reviewed similar products that are not ultra-processed, including Poppy Seed Sourdough Crackers by Peter’s Yard, Rye Sourdough Crackers by Tesco. See the healthier alternatives above for details.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.