Yes — viennese whirls is ultra-processed.
The ingredient list is valid. This product is classified as ultra-processed (UPF) because it contains industrial ingredients and additives, specifically natural flavouring and refined palm and palm kernel oils, which are considered highly processed. These go beyond basic culinary ingredients and indicate industrial formulation according to NOVA.
Other biscuits & cookies Nomi has checked — these ones aren't ultra-processed.
& Partners No1 Lavender Shortbread
Waitrose
Not UPF
All butter shortbread fingers
Tesco
Not UPF
McVitie's Ginger Nuts
Not UPF
Portion shortbread fingers
Walkers
Not UPF
Scottish All Butter Shortbread Fingers
M&S Collection, Marks & Spencer
Not UPF
9 all-butter shortbread
Asda
Not UPF
Macine mb 350g int. eu
Barilla,Mulino Bianco
Not UPF
Finest Scottish Shortbread Fingers
Tesco
Not UPF
Shortbread Highlanders
Walkers
Not UPF
Cheddar Twists
Waitrose
Not UPF
Yes — viennese whirls by border is ultra-processed, so it counts as a UPF (ultra-processed food). The ingredient list is valid. This product is classified as ultra-processed (UPF) because it contains industrial ingredients and additives, specifically natural flavouring and refined palm and palm kernel oils, which are considered highly processed. These go beyond basic culinary ingredients and indicate industrial formulation according to NOVA.
Nomi flags one ingredient in viennese whirls as an ultra-processed marker: natural flavouring. See the full ingredient breakdown above for what each one is.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.