Yes — Barbecue sauce is ultra-processed.
This barbecue sauce is ultra-processed because it contains several industrial ingredients and additives, including modified corn starch (an industrially processed thickener), natural smoke flavouring (a manufactured flavouring agent), colour E150d (caramel colour), and preservative E211 (sodium benzoate). These additives and processing agents place it in the ultra-processed (NOVA 4) category.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other sauces, condiments & spreads Nomi has checked — these ones aren't ultra-processed.
Duchy Organic Mayonnaise
Waitrose & Partners
Not UPF
Balsamic Vinegar of Modena
Tesco
Not UPF
Chef Ketchup
Heinz
Not UPF
Spreadable Lighter
Nordpak
Not UPF
Avocado & Lemon Mayo
The Foraging Fox
Not UPF
Traditional Genovese Pesto
Belazu
Not UPF
Tailor Original Tikka Masala
The Spice Tailor
Not UPF
Organic Houmous ~ With added extra virgin olive oil
Marks & Spencer
Not UPF
Organic Tamari Soy Sauce
Yutaka
Not UPF
Tomato Ketchup
Sainsbury's, By Sainsbury's
Not UPF
Yes — Barbecue sauce by Sweet Bay Ray’s is ultra-processed, so it counts as a UPF (ultra-processed food). This barbecue sauce is ultra-processed because it contains several industrial ingredients and additives, including modified corn starch (an industrially processed thickener), natural smoke flavouring (a manufactured flavouring agent), colour E150d (caramel colour), and preservative E211 (sodium benzoate). These additives and processing agents place it in the ultra-processed (NOVA 4) category.
Nomi flags one ingredient in Barbecue sauce as an ultra-processed marker: modified corn starch. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including original BBQ sauce by Sauce Shop, BBQ Sauce with Smoked Paprika by Bays Kitchen, Unsweetened Barbecue Smokey Classic by Hunter & Gather. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.