Yes — MrBeast Peanut Butter is ultra-processed.
Classified as ultra-processed because the ingredient list includes industrial additives and highly processed ingredients such as emulsifier (soya lecithin) and palm oil. These are characteristic of NOVA ultra-processed foods, beyond basic culinary ingredients.
Other chocolate & sweets Nomi has checked — these ones aren't ultra-processed.
Peanut butter caramel cups
Not UPF
70% Ecuador organic dark chocolate
Alter Eco
Not UPF
Cocoa
Asda
Not UPF
Ombar Centres
Ombar
Not UPF
Bitter Extra Kraftig
Lindt,Lindt&Sprüngli
Not UPF
Cacau em pó
Belbake Lidl, Belbake
Not UPF
Ugandan dark chocolate
Asda
Not UPF
Cocoa Powder
Tesco
Not UPF
Cocoa powder
Tesco
Not UPF
Hazelnut, Caramelised Cashew & Pistachio Milk Chocolate
Waitrose
Not UPF
Yes — MrBeast Peanut Butter by Feastables is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because the ingredient list includes industrial additives and highly processed ingredients such as emulsifier (soya lecithin) and palm oil. These are characteristic of NOVA ultra-processed foods, beyond basic culinary ingredients.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.