Crownfield

Muesli Bars Chocolate

Barcode 20422684

Scanned 83 times by Nomi users

Yes — Muesli Bars Chocolate is ultra-processed.

The product contains several ultra-processed ingredients/additives according to NOVA, including maltitols (artificial sweetener), emulsifier (lecithins), barley malt extract, and natural flavouring, as well as refined flours and protein isolates like whey powder. These industrial ingredients and additives classify the product as ultra-processed (UPF).

Ingredients

2 ultra-processed markers

OK

35% wholegrain cereal flakes (wheat, oat)
OK

sweetener: maltitols; 8% chocolate flavoured puffed cereals (wheat flour, rice flour, maize, fat reduced cocoa powder)
OK

malted barley flour

Flour made from barley that has undergone malting to convert starches into fermentable sugars, often used in bread and beer production.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
OK

8% sugar free** milk chocolate with sweetener (sweetener: maltitols; cocoa butter, whole milk powder)
OK

cocoa mass

Ground or melted cocoa beans; pure cocoa solids used for chocolate making.
OK

whey powder

Dairy-derived protein powder from whey, commonly used in supplements and baked goods.
UPF

lecithin (emulsifier)

A phospholipid-based emulsifier commonly derived from soy, sunflower, or other sources; used to help fats mix with water in foods.
OK

8% wholegrain wheat flour
OK

rapeseed oil

A basic culinary oil pressed from rapeseeds (Brassica napus). Used for frying, baking, and dressings. Neutral flavor.
OK

chopped roasted peanuts
OK

humectant: glycerol; 2% corn flakes (maize, salt, barley malt extract)
UPF

natural flavouring

A generic flavoring ingredient derived from natural sources used to impart aroma or taste; may include essential oils or extracts.

Healthier alternatives

Reviewed by Nomi

Similar products that aren't ultra-processed — swap and keep the flavour.

Sainsburys, STAMFORD STREET CO.

View product →

Swap it for something less processed

See all Breakfast Cereals & Bars →

Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.

Common questions about Muesli Bars Chocolate

Is Muesli Bars Chocolate ultra-processed?

Yes — Muesli Bars Chocolate by Crownfield is ultra-processed, so it counts as a UPF (ultra-processed food). The product contains several ultra-processed ingredients/additives according to NOVA, including maltitols (artificial sweetener), emulsifier (lecithins), barley malt extract, and natural flavouring, as well as refined flours and protein isolates like whey powder. These industrial ingredients and additives classify the product as ultra-processed (UPF).

Which ingredients in Muesli Bars Chocolate are ultra-processed?

Nomi flags 2 ingredients in Muesli Bars Chocolate as ultra-processed markers: lecithin (emulsifier), natural flavouring. See the full ingredient breakdown above for what each one is.

What are healthier alternatives to Muesli Bars Chocolate?

Nomi has reviewed similar products that are not ultra-processed, including simply nutty muesli by dorset cereals, MUESLI by Sainsburys, STAMFORD STREET CO.. See the healthier alternatives above for details.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.