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Yes — Bran Flakes is ultra-processed.
Classified as ultra-processed because it contains barley malt extract, which is an industrially processed extract used as a flavor enhancer. Other ingredients like wholegrain wheat, wheat bran, sugar, salt, and honey are minimally processed or basic ingredients, but the presence of malt extract makes the overall product UPF according to the given rules.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
Oats
Mornflake
Not UPF
organic fruits & seeds muesli
alara
Not UPF
Pecan & Almond Grain-Free Granola
The Paleo Foods Co.
Not UPF
Swiss style muesli
Alpen
Not UPF
Apple & Cinnamon Gut-Loving Porridge
Bio & Me
Not UPF
Nutty Muesli
By Sainsbury's
Not UPF
Lizis original granola nuts and seeds
Not UPF
Bitesize shredded wheat
Nestlé
Not UPF
Muesli
Alpen
Not UPF
original shredded wheat
Nestlé, Nestlé UK Ltd
Not UPF
Yes — Bran Flakes by Crownfield,Lidl is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because it contains barley malt extract, which is an industrially processed extract used as a flavor enhancer. Other ingredients like wholegrain wheat, wheat bran, sugar, salt, and honey are minimally processed or basic ingredients, but the presence of malt extract makes the overall product UPF according to the given rules.
Nomi flags one ingredient in Bran Flakes as an ultra-processed marker: Barley Malt Extract. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Organic bran flakes, Free From by Sainsbury's Gluten Free Bran Flakes by Sainsbury’s, Bran Flakes by Tesco Free From. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.
