Yes — Crispy Sweet Potato Fries is ultra-processed.
The product is ultra-processed because it contains several industrial additives and formulations, including modified starch, dextrin, xanthan gum (a thickener), and natural paprika flavouring. These ingredients go beyond basic culinary components and are characteristic of ultra-processed foods in the NOVA classification.
Other crisps, snacks & nuts Nomi has checked — these ones aren't ultra-processed.
Raisins
Tesco
Not UPF
Pitted dates
Not UPF
Ready salted crisps
Brown bag crisps
Not UPF
Cranberries
Tesco
Not UPF
Crinkle cut chips
Marks & Spencer
Not UPF
Natural Mango Gently Dehydrated
Not UPF
Raisins
Tesco
Not UPF
Strawberry Fruit Bites
Morrisons
Not UPF
Apple Strawberry Fruit Mix
Not UPF
APPLE RINGS
Holland & Barrett
Not UPF
Yes — Crispy Sweet Potato Fries by Harvie Basket is ultra-processed, so it counts as a UPF (ultra-processed food). The product is ultra-processed because it contains several industrial additives and formulations, including modified starch, dextrin, xanthan gum (a thickener), and natural paprika flavouring. These ingredients go beyond basic culinary components and are characteristic of ultra-processed foods in the NOVA classification.
Nomi flags one ingredient in Crispy Sweet Potato Fries as an ultra-processed marker: seasoned coating. See the full ingredient breakdown above for what each one is.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.