Yes — Custard is ultra-processed.
The product is classified as ultra-processed (UPF). It contains tricalciumphosphat, which has been pre-identified as a UPF ingredient and therefore automatically makes the product UPF. In addition, it includes other ultra-processed additives such as siliciumdioxid (an anti-caking agent) and potassium citrate / magnesium citrate as acidity regulators. The presence of isolated soy protein (sojaeiweißisolat) also reflects industrial processing beyond basic culinary use.
Other puddings & desserts Nomi has checked — these ones aren't ultra-processed.
Organic Natural Yoghurt
Yeo Valley
Not UPF
Fage Total 0% Yogurt
Fage
Not UPF
Vanilla Ice Cream
Häagen-Dazs
Not UPF
Ambrosia Rice pudding
Ambrosia
Not UPF
Divine Rice Traditional
Rachel's organic
Not UPF
Taste the Difference vanilla ice cream
Taste the difference,Sainsbury's
Not UPF
Strawberries & Cream Ice Cream
Häagen-Dazs
Not UPF
Organic Vanilla Ice Cream
Waitrose
Not UPF
Vanilla Ice Cream
Yeo Valley
Not UPF
Madagascan Vanilla Ice Cream
Waitrose
Not UPF
Yes — Custard by Vitalis is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed (UPF). It contains tricalciumphosphat, which has been pre-identified as a UPF ingredient and therefore automatically makes the product UPF. In addition, it includes other ultra-processed additives such as siliciumdioxid (an anti-caking agent) and potassium citrate / magnesium citrate as acidity regulators. The presence of isolated soy protein (sojaeiweißisolat) also reflects industrial processing beyond basic culinary use.
Nomi flags one ingredient in Custard as an ultra-processed marker: tricalcium phosphate. See the full ingredient breakdown above for what each one is.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.