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No — Strong white bread flour is not ultra-processed.
The ingredient list is valid and consists of wheat flour with added minerals and vitamins (calcium carbonate, iron, niacin, thiamin). These are basic ingredients and fortification nutrients, with no industrial formulations or ultra-processed additives like emulsifiers, artificial sweeteners, flavorings, or refined industrial syrups. Therefore this flour is not classified as ultra-processed under NOVA.
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No — Strong white bread flour by Marks & Spencer is not ultra-processed, so it is not a UPF (ultra-processed food). The ingredient list is valid and consists of wheat flour with added minerals and vitamins (calcium carbonate, iron, niacin, thiamin). These are basic ingredients and fortification nutrients, with no industrial formulations or ultra-processed additives like emulsifiers, artificial sweeteners, flavorings, or refined industrial syrups. Therefore this flour is not classified as ultra-processed under NOVA.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.