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Yes — Multigrain hoops is ultra-processed.
The cereal contains additives and ingredients that are typical of ultra-processed foods, including caramelised sugar syrup and added flavouring (arôme). These are industrially processed sweeteners and flavourings beyond basic culinary ingredients, so the product is classified as ultra-processed according to NOVA.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
Organic Porridge Oats
Flahavan's
Not UPF
Super smooth porridge imp
Ready break, Weetabix
Not UPF
Cocoa Alpha Bites
BEAR
Not UPF
Shredded Wheat
Nestlé
Not UPF
Simply porridge oats
Lidl
Not UPF
Raisin Wheats
Kellogg's
Not UPF
Ready brek original
Ready brek
Not UPF
Swiss Style Muesli
Alpen
Not UPF
Weetabix, Crunchy Bran
Weetabix
Not UPF
Low Sugar Granola, Wholegrain Oats, Almonds & Seeds
Eat Natural
Not UPF
Yes — Multigrain hoops by Marks & Spencer is ultra-processed, so it counts as a UPF (ultra-processed food). The cereal contains additives and ingredients that are typical of ultra-processed foods, including caramelised sugar syrup and added flavouring (arôme). These are industrially processed sweeteners and flavourings beyond basic culinary ingredients, so the product is classified as ultra-processed according to NOVA.
Nomi flags 3 ingredients in Multigrain hoops as ultra-processed markers: wheat rings, sugar-coated corn and rice, fortified cereal ingredients list with added vitamins and minerals. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Multigrain Hoops by Marks & Spencer, Choco hoops by Marks & Spencer, M&S, supergrain hoops by Doves Farm Foods. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.
