M&S FOOD

HASH BROWN FRIES

Barcode 29488698

No — HASH BROWN FRIES is not ultra-processed.

This product is not classified as ultra-processed because it consists mainly of whole or minimally processed ingredients (potatoes, butter, rapeseed oil, salt, spices, dried onion/garlic, potato starch). It does not contain industrial additives such as emulsifiers, artificial sweeteners, flavor enhancers, or industrially refined syrups that would move it into the ultra-processed NOVA category.

Ingredients

No ultra-processed markers

OK

potatoes (86%)
OK

dried potatoes
OK

butter (milk)

A dairy fat product made from churning cream; commonly used in cooking and baking.
OK

rapeseed oil l
OK

potato starch

A basic, finely ground starch derived from potatoes; used as a thickener and binder in foods.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
OK

dried onions

Dehydrated onion flakes or powder used to impart onion flavour; essentially a preserved form of a basic vegetable.
OK

cracked black pepper

Coarsely ground peppercorns used as a spice to season dishes.
OK

dried garlic

Dehydrated garlic cloves ground or whole, used as a pungent seasoning with long shelf life.

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Common questions about HASH BROWN FRIES

Is HASH BROWN FRIES ultra-processed?

No — HASH BROWN FRIES by M&S FOOD is not ultra-processed, so it is not a UPF (ultra-processed food). This product is not classified as ultra-processed because it consists mainly of whole or minimally processed ingredients (potatoes, butter, rapeseed oil, salt, spices, dried onion/garlic, potato starch). It does not contain industrial additives such as emulsifiers, artificial sweeteners, flavor enhancers, or industrially refined syrups that would move it into the ultra-processed NOVA category.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.