Yes — Nutella is ultra-processed.
The product is ultra-processed (UPF) because its ingredient list includes industrial additives and highly processed ingredients such as palm oil (huile de palme), lecithins emulsifier (lécithines), whey powder (lactoserum en poudre), and artificial flavoring (vanilline). These ingredients classify it as an industrial formulation according to NOVA.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other chocolate & sweets Nomi has checked — these ones aren't ultra-processed.
Pure 'Tawny' Orange Marmalade
Tiptree, Wilkin sons ltd
Not UPF
Raspberry Conserve
Aldi
Not UPF
Runny Honey
Rowse
Not UPF
Runny Honey imp
Rowse
Not UPF
Runny Honey
Highgate Fayre
Not UPF
Blossom Honey
Hilltop Everyday
Not UPF
Blossom Honey
Hiltop Honey
Not UPF
Organic Honey
Rowse
Not UPF
Tesco Pure Clear Honey 454G
Tesco
Not UPF
Wild Blueberry Conserve
Bonne Maman
Not UPF
Yes — Nutella by Nutella,Ferrero is ultra-processed, so it counts as a UPF (ultra-processed food). The product is ultra-processed (UPF) because its ingredient list includes industrial additives and highly processed ingredients such as palm oil (huile de palme), lecithins emulsifier (lécithines), whey powder (lactoserum en poudre), and artificial flavoring (vanilline). These ingredients classify it as an industrial formulation according to NOVA.
Nomi flags 3 ingredients in Nutella as ultra-processed markers: palm oil, emulsifiers: lecithins (soy), vanillin, gluten-free. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Chocolate Hazelnut Spread by Pip & Nut, Creamy Chocolate and hazelnut butter by plants. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.