Is Seriously Ultra-Processed (UPF)?

Seriously

Barcode 3228023190042

Scanned 17 times by Nomi users

Yes — Seriously is ultra-processed.

Classified as ultra-processed because it contains industrial additives: emulsifying salts (E331, E452, E450), thickener (pectin), and preservative (potassium sorbate). These are extracted/industrial additives used to modify texture, stability, and shelf life, which places the product in NOVA 4 (ultra-processed).

Ingredients

No ultra-processed markers

OK

cheddar cheese (milk) (54%)
OK

water

Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
OK

Skimmed Milk Powder

Skimmed milk powder is made by removing water from pasteurized skim milk.
OK

butter (milk)

A dairy fat product made from churning cream; commonly used in cooking and baking.
OK

emulsifying salts (e331, e452, e450) milk proteins
OK

pectin (thickener)

Pectin used as a gelling/thickening agent in food products, derived from plant sources.
OK

preservative (potassium sorbate). **suitable for vegetarians

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Other dairy, eggs & yoghurt Nomi has checked — these ones aren't ultra-processed.

Common questions about Seriously

Is Seriously ultra-processed?

Yes — Seriously by Seriously is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because it contains industrial additives: emulsifying salts (E331, E452, E450), thickener (pectin), and preservative (potassium sorbate). These are extracted/industrial additives used to modify texture, stability, and shelf life, which places the product in NOVA 4 (ultra-processed).

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.